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Revolutionizing
E-commerce Search with Unbiased Insights

With $300 billion lost annually in the U.S. alone due to poor online search experiences, Critiqa exists to transform e-commerce search. We provide retailers with independent, data-driven insights that enhance search relevance, increase conversions, and prevent lost sales.

Our Story

The e-commerce landscape is filled with search service providers that promise improved results, yet until now, there’s been no unbiased platform to evaluate those claims independently. Many retailers rely on their search provider’s verdict or resort to manual testing, with little ability to objectively assess their search quality. In an industry where 85% of consumers change their perception of a brand after a frustrating search experience, this lack of transparency can lead to significant lost opportunities.

Critiqa was born to fill this gap. We created the world’s first onsite search quality verification platform, dedicated to providing e-commerce businesses with independent, unbiased reviews of search performance. By leveraging AI, Large Language Models (LLM) and Vision Models, Critiqa evaluates critical search metrics and delivers actionable insights tailored to each retailer’s unique needs. Our platform empowers retailers to move beyond the promises of search providers and gain a clear, objective understanding of their search performance.

Our mission is simple: to help e-commerce retailers turn search into a powerful asset, rather than a hidden liability. Critiqa enables retailers to continually refine their search quality, anticipate customer needs, and create a search experience that drives conversions, builds loyalty, and ultimately contributes to growth. We believe that in a world where search is done right, both retailers and customers win.

Customer testimonials

See How Critiqa is Enhancing Search Quality for E-commerce Leaders

"Critiqa enabled us to pinpoint and resolve search issues we didn’t even know were costing us sales. Our conversion rates have climbed, and we’ve reduced zero-result searches by 30%."
Liam H., E-commerce Manager
Liam H.
E-commerce Manager
“Automating our search results reviews has saved us countless hours. We no longer spend time on manual testing, allowing our team to focus on growth-driven strategies with confidence.”
Sophie C., Head of Digital Strategy
Sophie C.
Head of Digital Strategy
“The detailed feedback from Critiqa has helped us work more effectively with our search partner. We now have clear, actionable insights to guide discussions and optimize our search strategy together.”
David R., Director of Product
David R.
Director of Product
“We’d been searching for a way to understand what was going wrong with our search performance, especially with our low conversion rates through search. Thanks Critiqa for finally giving us the clarity we needed.”
Maya P., E-commerce Manager
Maya P.
E-commerce Manager

What We Believe In

Innovation

We are committed to pushing the boundaries of search optimization. Critiqa is always evolving to stay ahead of trends and provide the best solutions for our clients.

Simplicity

Complex tools shouldn't create complex problems. Critiqa is built to be simple and intuitive, making it easy for any business to use.

Results-Driven

We focus on what matters most—results. Whether it's improving search performance or saving operational costs, Critiqa is designed to deliver measurable value.

Vision

Critiqa envisions a future where search is more than a functional tool—it's a seamless, intuitive experience that connects customers with what they seek effortlessly. We strive to set the gold standard in search quality assurance, helping retailers deliver exceptional customer experiences, build lasting brand loyalty, and unlock the full potential of every search interaction.

Our Team

We’re a small, passionate team with over 20 years of experience in the software industry and more than 8 years dedicated to building e-commerce search solutions. Our expertise doesn’t stop at search technologies—we’ve gained invaluable insights into e-commerce shopper behavior and usage analytics. This deep understanding of search and buying patterns gives us a unique perspective on the challenges retailers face every day.

At Critiqa, we’re committed to leveraging the latest advancements in AI, Large Language Models (LLM) and Vision Models to provide actionable insights that drive real results. Our blend of industry experience and technical innovation ensures that every recommendation Critiqa delivers is tailored, precise, and impactful. We’re here to make search quality simple, effective, and beneficial to your bottom line.

We’re just getting started, and we’d love for you to be part of our journey!

20+ years

Experience in software industry

8+ years

Building e-commerce search solutions

Start your journey with Critiqa today!

Get started for free

No credit card required! Always-available free tier.